Our business plan for the past 40 years has been pretty simple: the magazine would always be free and supported by paid advertising. That formula is no longer possible. We have suspended publication of our print edition during the pandemic. We will continue to publish electronically – but without paid advertising. The display ads that you will see when you flip through the current issue of the magazine are published at no cost to the advertiser. And while it is true that by publishing electronically we are avoiding a printing bill, we do have other monthly expenses.
The Ryder Film Series, which in the past has supported the magazine during lean times (the 2008 recession comes to mind), has financial challenges of its own. (Watching films in our virtual theater is a nice alternative while we shelter-in-place, but it will never replace the experience of watching a film in a theater with friends and neighbors; virtual ticket sales reflect the difference.)
And so if you read an article that you like or just want to support locally produced, independent journalism, please consider making a donation. With your donation to The Ryder, you can designate a community organization of your choice and we can reciprocate, in a small way, by offering them complimentary space in the magazine to promote their own project or fundraiser. No amount is too small. A donation of any amount is greatly appreciated.